It's more fun in the Philippines

SPREAD THE WORD...

THE PHILIPPINES LAUNCHES A NEW TOURISM LOGO:  

"IT'S MORE FUN IN THE PHILIPPINES"

The Philippine Star reports:

MANILA (Xinhua) -- The Philippine government launched Friday its new brand campaign to attract visitors to the country with the line - "It's more fun in the Philippines," according to Tourism Secretary Ramon Jimenez Jr.

The tourism secretary said that the new campaign singles out what no other destination can offer, and "that is the Filipino people."

For example, the Lonely Planet guidebook calls Filipinos "among the most easygoing and ebullient people anywhere," he said.

"Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it's the Filipinos that will complete your vacation and will make your holiday unforgettable," Jimenez said.

As the international campaign is underway, the DOT is also developing a national initiative under the line "#1forFun" to rally the nation, he said.